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Pablo Fernández
Pablo Fernández
Associate Art Director at Scopely
Barcelona, Spain

Summary

• 15+ years experience as Graphic Artist
• 2+ years experience as Team Leader
• Versatile professional with a wide knowledge of the mobile industry
• Good learning skills and detail oriented
• Team player, used to work under tight deadlines
• Passion for video games and digital entertainment

Specialties:

• Creative and Art Direction
• Art Team Management
• Art Production Pipelines
• 2D Game Art and UI/UX Design

Brand Experience:

Hasbro, 20th Century Fox, Vueling, American Express, Random House, The Walt Disney Company, Nintendo, Mattel, Warner Bros. Pictures, Vodafone, HarperCollins, Capcom and Paramount.

Skills

2D AnimationArt DirectionConcept ArtIllustrationUser Interface DesignCharacter DesignVector IllustrationVideo EditingComic ArtAnimationMultimediaStory Boarding

Software proficiency

Photoshop
Photoshop
Illustrator
Illustrator
After Effects
After Effects
Animate
Animate
Blender
Blender
Unity
Unity

Productions

  • Scrabble
    • Mobile Game
      Scrabble® GO
    • Year
      2020
    • Role
      Associate Art Director (2021–Present) I Art Lead/Manager (2019-2021) I Senior UI Artist (2017–2019)
    • Company
      Scopely
  • Diamond diaries
    • Mobile Game
      Diamond Diaries Saga (prototype)
    • Year
      2017
    • Role
      UI Artist
    • Company
      King
  • Hero
    • Mobile Game
      Hero
    • Year
      2017
    • Role
      UI Artist
    • Company
      King
  • Diamond digger
    • Mobile Game
      Diamond Digger Saga
    • Year
      2016
    • Role
      UI Artist
    • Company
      King
  • Pepper panic
    • Mobile Game
      Pepper Panic Saga
    • Year
      2016
    • Role
      UI Artist
    • Company
      King
  • Pyramid solitaire saga
    • Mobile Game
      Pyramid Solitaire Saga
    • Year
      2016
    • Role
      UI Artist
    • Company
      King
  • Scrubby dubby saga
    • Mobile Game
      Scrubby Dubby Saga
    • Year
      2016
    • Role
      UI Artist
    • Company
      King
  • Dragon stadium
    • Mobile Game
      Dragon Stadium (prototype)
    • Year
      2015
    • Role
      UI Artist
    • Company
      Social Point
  • World chef
    • Mobile Game
      World Chef (prototype)
    • Year
      2015
    • Role
      UI Artist
    • Company
      Social Point
  • Dragon land
    • Mobile Game
      Dragon Land
    • Year
      2014
    • Role
      UI Artist
    • Company
      Social Point
  • Jurassic hunter
    • Mobile Game
      Jurassic Hunter
    • Year
      2014
    • Role
      UI Artist
    • Company
      Social Point
  • League of warriors
    • Mobile Game
      League of Warriors
    • Year
      2013
    • Role
      UI Artist
    • Company
      Social Point
  • Test
    • Mobile Game
      Monster Legends
    • Year
      2013
    • Role
      UI Artist
    • Company
      Social Point

Experience

  • Associate Art Director at Scopely
    Barcelona, Spain
    March 2021 - Present

    Currently co-guiding the visuals of Scrabble® GO and managing the production from the art side, aligning our multidisciplinary team of 16 artists with other project leads and stakeholders.

    • Championing and enforcing the game art style, striving for a strong creative vision.

    • Collaborating closely with Product and Performance to help visualize our roadmap through development.

    • Ensuring production quality by reviewing assets and overseeing the art pipeline.

  • Art Lead / Manager at Scopely
    Barcelona, Spain
    March 2019 - March 2021

    Planning the game production for our internal art team and collaborating with our partner studio in Los Angeles. My focus was to lead our efforts on scheduling and delivering high quality artwork on new features and LiveOps events.

    • Maintaining and optimizing art workflows to get the best possible results at the right pace.

    • Assisting on the art direction, helping on developing a shared artistic mindset among the team.

    • Creating a solid relationship with outsourcing and contractors, providing guidelines and feedback.

  • Senior UI Artist at Scopely
    Barcelona, Spain
    November 2017 - January 2019

    First member of the Barcelona Game Studio. Since day one I balanced my hands-on duties with helping on building the necessary bridges between BCN and LA, hiring new art team members and identifying areas of improvement in the game development pipeline.

    • Working closely with product and design to collaborate on our global vision.

    • Creating in-game mockups and assets for key areas of the game.

    • Assisting new and junior team members in our internal processes.

  • UI Artist at King
    Barcelona, Spain
    September 2015 - October 2000

    I started working on the Experimentation Group, where we were trying new ideas and mechanics on old games to extrapolate our learnings on hits like Candy Crush. After my run there, I moved to their first independent studio focused on mid-core games.

    • Conceptualizing and implementing new features for our live games.

    • Working on 2D art and interfaces for new casual puzzle prototypes.

    • Co-driving the UI art direction of their first action-RPG project.

  • UI Artist at Social Point
    Barcelona, Spain
    December 2012 - May 2015

    First dedicated User Interface Artist in the company. I worked autonomously on almost every single game, jumping as needed between projects for both Facebook and mobile.

    • Providing the UI art vision of new games and prototypes.

    • Keeping a close communication with producers, designers and engineers

    • Helping on transitioning projects to other artists, when the UI art direction was stablished and the game ready to go.

  • Production Artist at Robot Media
    Barcelona, Spain
    September 2011 - December 2012

    Producing interactive children’s books and comic books for tablets and mobiles, including content for publishers such as HarperCollins or Random House. Leading the creation of illustrations, animations and product design.

  • Multimedia Designer at Neosono
    Barcelona, Spain
    May 2010 - September 2011

    Creating UI graphics for different iOS and Android apps. Coordinating with developers and marketing teams, I also designed and managed mobile websites for the Vodafone Live! online portal in Spain.

  • Graphic Designer at 36Oº Creative
    Barcelona, Spain
    April 2009 - July 2009

    Carrying out graphic design projects for companies from a very varied fields, such as Paramount or Vueling, producing brand design, brochures, ads, banners, web materials and so on.

  • Illustrator and Graphic Designer at Gorgone
    Barcelona, Spain
    September 2007 - September 2008

    Designing promotional packaging for Nutrexpa, one of the largest groups of the food industry in my country, creating appealing illustrations for packs, posters, displays and other point-of-sale materials.

  • Creative Designer at Imago
    Barcelona, Spain
    April 2006 - October 2007

    Illustrations, magazine layout design and marketing art for upcoming film and video game releases on product co-branding actions for kids.